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Create Content that Shows Your Expertise!

July 25 @ 1:00 pm - 2:30 pm

In your business, you need an edge. You need to get noticed by potential customers, build their trust, and have them “sold” on your product or service — ideally, before they even meet you. This workshop tells you how to create content that shows your expertise, by demonstrating your ability to meet the problems faced by the people you want to serve. You’ll learn about the types of content that work for you, how to make that content meet your purpose, how to find topics for your content that work for your ideal customers, and how to help those customers find what you’ve created for them.
Presenter Bio
Carl Friesen has a background in journalism, which means he can show you how to find “the story” that will resonate with the people you want to reach. He has an MBA in marketing, and has authored five books on professional services marketing. He has 15 years of experience helping business professionals all over the world to show their expertise to potential clients and customers.


Women on the Move
2111 Dundas Street West
Toronto, Ontario M6R 1X1 Canada


Women on the Move